Terms of Service

1. What Fluencers Connect is

Fluencers Connect is a two-sided marketplace that connects “Brands” (businesses looking to book content) with “Creators” (individuals who produce content such as UGC, event coverage and B-roll, and who may also allow a Brand to advertise from their own social account or post to their own profile). We provide the platform, booking tools and payment handling. We are not the employer, agent or partner of any Creator or Brand, and the actual content work is agreed directly between the Brand and the Creator.

2. Eligibility and accounts

You must be at least 18 years old and able to form a binding contract to use the Service. You are responsible for the accuracy of the information you provide, for keeping your login details secure, and for all activity that happens under your account. Tell us promptly if you suspect unauthorised use.

3. Brand subscriptions

Some Brand features require a paid subscription. Subscription prices, billing frequency (weekly or annual) and what’s included are shown at checkout. Subscriptions are billed through our payment provider, Stripe, and renew automatically until cancelled. You can cancel at any time from your billing settings; cancellation stops future renewals but does not refund the current period unless required by law.

4. Bookings, payments and escrow

When a Brand books a Creator, payment is taken up front through Stripe and held securely (in escrow) until the work is delivered and approved. Once the Brand approves the delivered content, the funds are released to the Creator’s connected Stripe account, minus our platform fee. Our current platform fee is 10% of the booking value; we’ll always show the amounts before you confirm.

Creators receive payouts through Stripe Connect and must complete Stripe’s onboarding (including identity and bank details) before they can be paid. Payout timing is governed by Stripe.

5. Cancellations and refunds

If a booking is cancelled or declined before the work is approved, the held funds are refunded to the Brand. Once content has been approved and released to the Creator, the booking is generally final. Nothing in these Terms removes any refund or cancellation rights you have under applicable consumer law.

6. Content and intellectual property

Creators keep ownership of content they produce unless they agree otherwise with a Brand. By delivering content through a booking, a Creator grants the booking Brand the licence to use that content as described in the booking. You are responsible for ensuring you have the rights to anything you upload, and for not infringing anyone else’s intellectual property.

Whitelisting and Influencer Posts work differently, because they use a Creator’s own account rather than handing content over. Section 7 sets out what each side may and may not do, and for how long.

7. Whitelisting and profile posts

Two services work differently from the rest, because they involve a Creator’s own social media account rather than content handed over as files. These rules apply in addition to the rest of these Terms.

Meta Whitelisting

Whitelisting means a Creator allows a Brand to run paid ads from the Creator’s own social account (also called partnership ads). The term is three months, starting on the day the Brand approves the booking. Both parties can see the exact end date in the booking, and we email you both a week before it ends and again on the day.

During the term, the Creator must keep the Brand’s partner access in place and must not withdraw it early. The Brand may use that access only for the campaign booked.

At the end of the term the Brand must stop running ads from the Creator’s account, and the Creator is free to withdraw access. Running ads after the end date, or withdrawing access before it, is a breach of these Terms. To continue beyond three months, book the Creator again.

Influencer Posts

An Influencer Post means the Creator publishes agreed content to their own profile. The post must stay live for at least 30 days from the day the Brand approves the booking. Removing, archiving, hiding or materially editing the post within that period, without the Brand’s agreement, is a breach of these Terms.

After 30 days the Creator may remove the post whenever they choose. We email the Brand a week beforehand so they can save anything they still need.

A profile post does not by itself give the Brand the right to reuse that content elsewhere, such as in their own advertising. That has to be agreed separately (see section 6) or booked as Whitelisting.

Disclosure and platform rules

Creators are responsible for clearly disclosing paid partnerships, as required by law and by the platform they post on - in the UK, that means the CAP Code and ASA guidance. Both parties are responsible for complying with the rules of the platform involved, including Meta’s advertising and branded content policies. We are not affiliated with, endorsed by or acting on behalf of Meta, Instagram or TikTok.

If something goes wrong

Tell us. Where we think it is warranted we may refund a Brand, withhold or reverse funds, or suspend an account. Section 9 still applies: we are not the judge of every disagreement, and disputes about the work itself remain between the Brand and the Creator.

8. Acceptable use

You agree not to use the Service to:

• break the law or infringe others’ rights;
• post false, misleading, harmful, hateful or explicit content;
• take payments or communications off-platform to avoid fees or evade our protections;
• attempt to disrupt, reverse-engineer, scrape or gain unauthorised access to the Service;
• impersonate anyone or misrepresent your affiliation.

We may suspend or remove accounts that breach these Terms or put other users at risk.

9. Our role and disclaimers

We provide the platform “as is”. We do not guarantee the quality, legality or outcome of any booking, or the conduct of any Brand or Creator. While we handle payments and hold funds in escrow to reduce risk, disputes about the work itself are ultimately between the Brand and the Creator. We may help resolve disputes but are not obliged to.

10. Limitation of liability

Nothing in these Terms limits liability that cannot be limited by law (such as for death or personal injury caused by negligence, or for fraud). Subject to that, we are not liable for indirect or consequential loss, and our total liability to you for any claim relating to the Service is limited to the greater of the fees you paid us in the three months before the claim, or £100.

11. Suspension and termination

You can stop using the Service and close your account at any time. We may suspend or end your access if you breach these Terms, if required by law, or to protect the Service or other users. Terms that by their nature should survive termination (such as payment obligations and liability limits) will continue to apply.

12. Changes to these Terms

We may update these Terms from time to time. If we make material changes we’ll take reasonable steps to let you know. Continuing to use the Service after changes take effect means you accept the updated Terms.

13. Governing law

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, except where applicable consumer law gives you the right to bring a claim elsewhere.

14. Contact us

Questions about these Terms? Email us at jonathan@fluencersgroup.com. See also our Privacy Policy.